logo design articles

1. tips for effective logo design
                     This article tells you that a logo is not just a picture, it is what identifies a business.  It should be memorable, recognizable and trustworthy.  What it looks like is less important than what it signifies.  A good logo should look good at any size and in color or black and white.  It is not easy to make a logo, something so little and simple, it takes designers a lot of research and sketches to get the right thing to express the message the company wants.  There are 5 key principles of logo design; simple, memorable, timeless, versatile, appropriate.  How much a logo will cost depends on how much work the designer is required to do.


2. 10 common mistakes in logo design
                      In this article there are a list of 10 common mistakes of logo design.  The first mistake is who you chose to do your logo.  You want to make sure you pick someone qualified, if you get an amateur to do it your logo will look amateur, or unprofessional.  The 2nd mistake is to ignore cliche logo designs, create something new and timeless.  You also must make sure that you create your logo in a vector program, so that when you want to make the logo bigger it doesn't get pixelated.  The next thing you want to remember is not to grab an graphics from graphic sites such as Vectorstock.com because most likely that image is being used somewhere else, and your logo is not unique then.  You also want to make sure that you do not put your own logo or personality into a business's logo, its for the business not yourself.  Also remember to keep things simple, too complex of a design may not come out clearly when blown up or scaled down.  Do not rely completely on color, a logo should look good with no color.  Remember the typeface you chose could make or break your logo, you must find a font that does not compete with the logo.  And make sure your don't use to many different fonts in your design.  The most important thing to remember is do not copy from other logos.


3. can you spot the hidden images in these famous logos
                      These logos are all really clever.  My favorite is the tostitos one, and i couldn't believe that a lot of people didn't see that, that is the first thing i notice when i look at the tostitos logo.  The toblerone bear is awesome, you can see it but its not obvious. The hershey kisses logo was really hard to find the hidden picture, but when i found it i was amazed.  I wonder if the designer decides to put a hidden picture into the logo before they create it or it just happens and they go with it?  This is probably a really hard thing to come up with, but when it works, it is awesome.